Manny Hochheimer, AVP of Corporate & External Relations, Numerica Credit Union
AVP of Corporate and External Relations
Numerica Credit Union
B.S. in business management from Colorado State University
M.B.A. from Whitworth University.
Q1: Numerica is now the fourth-largest credit union by assets in Washington State. Do you have any strategic plans over the next three years that you can share with our readers?
A1: Over the next three years, Numerica’s focus is much the same as it has always been – to enhance lives, fulfill dreams and build communities. In order to do that successfully, we must continue to grow, ensuring quality financial services are readily available and easy to access for our members. We also plan to remain actively involved in our communities, ensuring a strong, vibrant community that fosters well-being for both businesses and residents.
To accomplish this, our strategy includes designing branches that are open and inviting and that encourage conversations about finances. We plan to implement convenient technology that gives members access to their money 24/7. Currently, our members can manage their finances through the use of our mobile app, Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, Gamin Pay and Microsoft Pay. We will continue to stay on top of new tools that make managing finances easy for our members. We will also remain committed to enhancing our community by giving back at least 5% of our earnings.
Q2: The credit union serves three key markets: the greater Spokane area, the Tri Cities and Wenatchee. In these markets, Numerica has been a generous sponsor of community-building activities. What criteria do you use to make your social investments?
A2: In 2018, Numerica gave over $1.7 million to lend a helping hand, create leaders and celebrate our community. Through Numerica employee donations, fundraising efforts, sponsorships, and funding of local nonprofits, Numerica’s charitable giving focuses on efforts to help systemic issues impacting our community like poverty, homelessness, food insecurity, crisis intervention and access to quality education.
Q3: In all these markets, there are EWU-led community indicators projects. Which measures from these sites does the credit union pay close attention to, either for business growth or community investments?
A3: Numerica watches the following indicators for where to best apply community investments as well as planning for marketing, branch expansion and recruiting:
- People (demographics)
- Economic Vitality (income, activity, labor force)
- Housing (renters vs. buyers)
- Transportation (public transit)
Q4: You represent Numerica on the steering committee of Priority Spokane. In light of that organization’s recently chosen short list of issues – family violence, substance abuse & mental health and affordable housing – what measures on Spokane Community Indicators are you tracking?
A4: Both as a Numerica representative and personally, I am passionate about the health and happiness of our community as it relates to family violence. Numerica’s mission to enhance lives, fulfill dreams, and build communities aligns with Priority Spokane’s focus to help move the dial on that front. We are also involved in organizations, such as the YWCA, that directly impact positive change regarding those issues.
Priority Spokane’s steering committee utilizes Spokane Community Indicators such as People, Education, and Health sub-sets. They assist us to make wise decisions on where to direct resources to impact positive change and outcomes. The Housing, Economic Vitality, and Public Safety sub-sets allow us to see where those resources have made an impact, benefitting the Spokane Community. Demographics and Poverty statistics also help by giving us background and understanding of the communities that need the most help.
Q5: It’s been eight years now since you arrived in Spokane. You’ve been very active in community organizations from the start. Are there two or three observations you can make about how Spokane goes about tackling its challenges?
A5: Spokane is the rarest of gems. A place that still exists where people check their egos at the door in order to come together to make change and progress. They are driven by grit, compassion, heart, and a deep drive to leave the community and world a better place, not just for tomorrow or next year, but for 20, 50, or 100 years down the road. People here, simply put, have vision that is driven by a desire for long-term betterment and prosperity for all. There is not a challenge imaginable that this community will not join together in order to face. Through bold dreams, hard work and creativity, we don’t simply find a solution, but make long-lasting improvements that impact future generations. The people of Spokane are intelligent and collaborative, utilizing great community assets, such as the Spokane Community Indicators, to make decisions.